Are Shoppers Ripped Off by Sales?

 

I saw an article on the Daily Mail Website claiming that shoppers were being "Ripped Off" by shops having what they called "Psudo-Sales" Apparently lots of shops have put their prices up just before the sale period so that when they reduce them it appears that it is an even better deal than they think.

Luckily I can now solve this problem with a basic lesson in Economics - The Value of something is equal to the price the owner is willing to sell it for and the buyer is willing to pay for it! What this means is that if you are willing to pay a price for something then it is good value, if you are not willing to pay a price for something (Then why would you buy it) it is bad value, it really is this simple. If you buy something that you don't want or pay more for something than you want to then there is a simple saying that fits here about "A fool and his money..."