Second Life for Council

Just saw the story on the Daily Mail which reports that Tameside Council have spent £36,000 building a virtual town hall, they built this town hall inside the online game, Second Life, they claimed it was to reach hard to reach young people.
There were two problems with this, one is that the reason a lot of young people do not engage with the council is as they don't want to, and two, if a cyber literate resident wants to engage with the council I am sure they can type a URL into their browser.
Seems like a classic example of a council trying to pretend it understands a fad, which it clearly doesn't.
Well I assume you will be as shocked as me to discover that it has now closed due to lack of use.